Find Your ‘M-O’ in 2026: Visit Missouri Launches New Official Travel Guide to Kick Off a Record-Breaking Year of Tourism
February 9, 2026
JEFFERSON CITY, Mo. (Feb. 4, 2026) — Visit Missouri officially kicked off this year’s travel season with the launch of the 2026 Missouri Travel Guide. Designed as a roadmap for every type of explorer, the new guide highlights Missouri’s unique ability to offer a truly customizable getaway. From the adrenaline of theme parks and the beauty of lake life to the rich flavors of BBQ and wine trails, this guide will help every traveler find their “M-O.”
As travelers increasingly seek personalized experiences, the 2026 guide serves as the ultimate “Choose Your Own Adventure” manual. Whether visitors are coming for a headline concert, a major sporting event or a family getaway, the guide provides the tools to turn a quick trip into an extended Missouri vacation.
“Missouri isn’t just a destination; we are a collection of experiences that can be tailored to exactly what you are looking for,” said Stephen Foutes, director of Visit Missouri. “This year is going to be monumental for the Show-Me State, and we invite everyone to dive into these pages and start planning a 2026 vacation that is uniquely theirs.”
Highlights of the 2026 Missouri Travel Guide include:
- Milestone Events: The FIFA World Cup™ is coming to Kansas City, Missouri, and there’s fun to be had across the state. Don’t miss an insider’s look at traveling the Show-Me State’s section of Route 66 as the highway celebrates its centennial this year.
- Float Your Boat: Whether you use a raft, canoe, kayak or tube, enjoy the wonder of Missouri’s rivers and streams on a relaxing float trip.
- Making Music: From its storied history in jazz and blues to contemporary venues that host today’s top touring performers, Missouri has the music to keep you moving.
- Active and Affordable: Whether you’re visiting a major metro or a small town, your next Missouri vacation doesn’t have to break the budget. Enjoy a variety of experiences where the value of memories made far exceeds the price tag.
- Famous Faces: From sports to pop culture, Missourians from all walks of life impacted the state, nation and world. And they left some mighty big shoes to fill … literally.
- Nature’s Beauty: When you go below the surface, Missouri is full of surprises. See how the state’s show caves were shaped by underground activity and how natural springs keep rivers flowing.
The 2026 Missouri Travel Guide is available in both a high-gloss print version and a fully interactive digital format. Travelers can view the digital guide here. Order a free print copy and learn more about Missouri’s vacation destinations and attractions at VisitMo.com.
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The Missouri Division of Tourism, a division of the Missouri Department of Economic Development, works to market the Show-Me State as a destination for travelers and to increase the number of tourists and travel-related spending. In Fiscal Year 2024, Missouri welcomed 42.4 million visitors, resulting in a $20.8 billion economic impact for the state’s travel industry. Learn more at VisitMo.com.
