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Marketing strategies are constantly evolving, making it difficult to keep up with the latest information about the best way to promote your destination or attraction. That’s why this training curriculum was created – to provide you with the necessary tools to help you develop a marketing plan tailored to your needs. Used in conjunction with MDT’s Cooperative Marketing Program, this information will help you maximize the benefits you see from the program, and in turn will help increase visitation and tourism spending.

Sponsorship Scorecard

The sponsorship scorecard can help you objectively evaluate upcoming opportunities to ensure you’re making sound investment decisions. Email Megan Rogers to sign up for an informational webinar session on Dec. 8 at 10 a.m.

Email Megan Rogers

FY23 Co-op Marketing

Cooperative Marketing Manager Megan Rogers provides a deep dive into the application process for the Marketing Matching Grant Program. A thorough examination of the rules and guidelines gives applicants the information they need to submit a comprehensive integrated marketing plan.

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This worksheet is designed to help you think through foundational elements of your brand positioning such as your audience, personality and unique offerings.

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Craft Memorable Experiences

Experiential marketing is part of your overall marketing mix. Use these tools to create memorable events for your DMO and make a lasting connection with your audience.

View Ground RulesView Planning Tools

Contact Megan Rogers if you have training needs or ideas.