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Marketing strategies are constantly evolving, making it difficult to keep up with the latest information about the best way to promote your destination or attraction. That’s why this training curriculum was created – to provide you with the necessary tools to help you develop a marketing plan tailored to your needs. Used in conjunction with MDT’s Cooperative Marketing Program, this information will help you maximize the benefits you see from the program, and in turn will help increase visitation and tourism spending.

FY23 Co-op Marketing

Cooperative Marketing Manager Megan Rogers provides a deep dive into the application process for the Marketing Matching Grant Program. A thorough examination of the rules and guidelines gives applicants the information they need to submit a comprehensive integrated marketing plan.

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Branding 101

Good branding is essential for effective marketing. This presentation walks participants through the elements of brand identity, pinpointing audience and personality, and developing the creative assets needed to establish a brand.

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Contact Megan Rogers if you have training needs or ideas.