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Marketing strategies are constantly evolving, making it difficult to keep up with the latest information about the best way to promote your destination or attraction. That’s why this training curriculum was created – to provide you with the necessary tools to help you develop a marketing plan tailored to your needs. Used in conjunction with MDT’s Cooperative Marketing Program, this information will help you maximize the benefits you see from the program, and in turn will help increase visitation and tourism spending.

MACVB 2024: Email Marketing

How to Get Started with Email Marketing

Learn the essentials of email marketing with these comprehensive guidelines designed for tourism marketers. Discover the strategies and tools needed to build engaging campaigns and connect with your audience effectively.

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Master the Art of Media Engagement

Media training is a vital component of your tourism marketing arsenal. Elevate your DMO’s outreach with tailored resources designed to make your brand shine.

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Unlock the Power of Collaboration With Content Creators

Dive into the world of content creation and forge impactful partnerships that resonate with your audience. Discover how to get started, connect with creators, and leverage their expertise to amplify your message.

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2024 Trends: Olympics, Gen Z, Solo Trips, and Politics Shape Tourism Marketing

The landscape of 2024, will be marked by the Summer Olympics, Gen Z’s rise, the popularity of solo travel, and political ad spending at an all time high. These trends not only influence consumer behavior but also redefine marketing strategies, blending excitement with new opportunities in tourism marketing.

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From Chaos to Clarity: How clear communications planning achieves organizational goals.

Communications planning is the foundation of an integrated marketing plan. Explore how a strong communications plan can help you achieve organizational goals. Learn the fundamentals of a communications plan and start creating your plan today!

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Work with Influencers

Learn how social media influencers can drive engagement and visitors to your DMO.

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Sponsorship Scorecard

The Sponsorship Scorecard is an objective measurement tool to help evaluate proposals and ensure the best possible decisions are made regarding investment opportunities.

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This worksheet is designed to help you think through foundational elements of your brand positioning such as your audience, personality and unique offerings.

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Craft Memorable Experiences

Experiential marketing is part of your overall marketing mix. Use these tools to create memorable events for your DMO and make a lasting connection with your audience.

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Contact Megan Rogers if you have training needs or ideas.