Travel Trade Information

    Outdoor adventurers, urbanites, history buffs, families and road trip enthusiasts alike will find exciting activities and excursions in Missouri. Filled with open roads and countless hidden gems, the Show-Me State offers world-class museums, stunning scenery, thriving nightlife and delicious food – and that’s just the beginning!

    Let our team help you discover the possibilities. From FIT to group tours, we can assist with itinerary development, referring Missouri industry contacts and providing imagery to help you sell Missouri product.

    For assistance, please contact Megan Sheets at Megan.Sheets@ded.mo.gov or 573-522-5501.

    New & Noteworthy

    Discover some of the newest attractions and experiences awaiting visitors in Missouri.

    Explore America’s favorite pastime at The Rawlings Experience at Rawlings’ world headquarters, located at Westport Plaza in St. Louis. With free admission, sports fans and athletes will have the opportunity to swing the latest Rawlings bats, custom design a glove and explore valuable artifacts from baseball’s greatest highlights and careers.

    Enter a fascinating world where nothing is quite as it seems. Book tickets at the Museum of Illusions, which includes illusion rooms, mind-bending installations that will puzzle your perceptions, optical illusions, holograms and more. It’s a bewildering, fun attraction the whole family will love.

    The Rabbit hOle in Kansas City takes adults and children alike “down the rabbit hole,” quite literally. Upon entering this immersive, captivating museum, visitors travel down a rabbit hole that leads to an enchanting world of children’s literature. Spanning three floors, the multi-sensory, narrative landscape provides places to read and explore as the popular children’s books come to life. You can catch a ride with Nana and CJ on the bus to the “Last Stop on Market Street;” scale the cliffs of “My Father’s Dragon;” slide down a massive foot from the poem “Me and My Giant;” plus so much more. It’s a special experience you don’t want to miss.

    Located at the University of Missouri campus, the Museum of Art and Archeology has newly renovated galleries showcasing history spanning six continents and six millennia. The museum’s collections boast more than 16,000 objects, and the exhibitions include permanent and rotating exhibits, ranging from ancient artifacts to contemporary art. Admission is free, and visitors can opt for a self-guided visit or a guided tour (with a group of five or more). The museum also provides a detailed explanation of how to visit for your planning ease.

    The Soda Museum started as a dream 35 years ago. Today, the museum is housed in a 17,000 sq. ft. building on Main Street in St. Charles. Stop by for a step back in time. See items from the 1880’s to 1980’s including items you will remember from your childhood. Not only does the attraction sell hard-to-find sodas, but the downstairs arcade offers entertainment in the form of pinball machines, arcade games, air hockey and more.

    Step into “a whole new world” at Immersive Disney Animation in Branson. This innovative celebration takes you inside your favorite movies from Walt Disney Animation Studios, extending from the earliest, groundbreaking cartoons to the beloved, hit movies of today. Offering tickets for individuals, families and groups, guests will feel as though they’re in the films themselves, creating a memorable experience for all.

    Experience the evolution of the machine that has helped feed our nation at the American Tractor Museum in Perryville. The recently expanded museum features tractors from rare manufacturers such as Rumely, Waterloo Boy, Huber, Centaur, Rock Island and more. Exhibits honor our country’s agriculture heritage and celebrate the machines that plowed, planted and harvested our fields.

    Illustrating the geological history of Missouri, the Ed Clarke Museum of Missouri Geology has an ongoing collection of rock, mineral and fossil displays. Admission is free, and guests can see some unique displays, including a meteorite found in a nearby small town, a mammoth tusk, a fluorescent minerals display, among other exceptional features.

    Missouri Fun Facts

    Make your group tour a memorable experience by providing details about Missouri’s people, history and nuances. Below you’ll find information ranging from famous Missourians to why Missouri is called the “Show-Me” state. Click on a link below for more information.

    Missouri’s Route 66

    You don’t have to travel far on Route 66 in Missouri to realize you’re in for one fantastic road trip. Route 66 includes two of Missouri’s largest cities, notable attractions, scenic views and motor courts harkening to a bygone era. Home to more than 280 miles of the “Mother Road,” we recommend taking the “scenic route” and spending a few days to cover Missouri’s section of Route 66.

    Missouri Life’s Guide to Route 66 See Itinerary Route 66 TV Episode

    Sample Itineraries

    There are a variety of ways for groups to explore Missouri. These sample itineraries give you a starting point. Your group can visit one area of the state, conduct a hub-and-spoke tour or embark on a week-long adventure. The options are endless.

    Missouri Group Tour Guide

    This annual guide is packed with great getaways for groups. Encompassing all of Missouri — north to south, big city to small town — it’s full of essential information on where to go, what to do and how to get the most out of it.

    View 2024 Edition

    Professional Tour Resources

    Need assistance getting your group on the road? Missouri-based and regional companies are here to help. Listed in alphabetical order below.

    Motorcoach/Bus Charter

    Receptive & Tour Operators
    CVBs, Chambers & Associations

    Trade Shows


    Travel South International Showcase

    Travel South International Showcase is an opportunity to reach more than 100 qualified international tour operators from more than 15 countries around the globe and more than 160 travel suppliers as we partner with 11 states to grow international visitation to the southern U.S.

    IPW

    IPW (formerly International Pow Wow) is the travel industry’s premier international marketplace and the largest generator of travel to the U.S. More than 1,300 international and domestic buyers from 70+ countries meet with suppliers, resulting in the generation of more than $4.7 billion annually in future travel to the USA.

    ABA Marketplace

    More than 3,500 tour operators, suppliers and exhibitors come together to kick off a new year of business opportunity and growth. Marketplace offers seven-minute prescheduled appointments, where motorcoach and tour operator Buyers obtain information and create business relationships with travel industry Suppliers. With more than 140,000 pre-scheduled appointments and 800 pre-qualified operators, Marketplace offers a year’s worth of sales meetings in one week.

    NTA Travel Exchange

    Travel Exchange brings together packaged travel professionals from all over North America and around the world. The National Tour Association’s annual conference features buyers of all types and specialties who meet with tour suppliers, DMOs, DMCs, and receptive operators to build partnerships, collaborations, and creative itineraries.

    For additional information or to receive leads from MDT-attended trade shows, please contact Megan Sheets, Megan.Sheets@ded.mo.gov.

    Tourism Exchange USA

    Tourism Exchange USA is a B2B digital tourism marketplace that facilitates the exchange of products and real-time availability between suppliers and distributors for secure transactions across multiple categories of tourism products. The Exchange is built on an existing PaaS model that is used by dozens of domestic and international OTAs and reservation systems. It sources new product for Priceline, Expedia, TripAdvisor, Google and other major distributors, and is used by more than 100 DMOs globally to develop and showcase new product for travel trade and consumers.

    Learn more about the Tourism Exchange USA and Missouri Division of Tourism partnership.

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