Research
Missouri Division of Tourism

MARKETING PLANS

Missouri Tourism is a research-based marketing organization. That research outlines who considers Missouri to be a potential vacation destination, where they come from and where they go, what do they like to do and more. All of that data is used to determine how to shape the marketing and advertising plans of the division so that they conform to the overarching goals laid out in the Division’s Strategic Plan. The results of that work are presented in an annual marketing plan to guide Missouri tourism in reaching those goals.