Research
Missouri Division of Tourism

Economic Impact Report Summaries

This report summarizes the statewide economic impact of the Missouri travel industry. For more than 15 years, this has been the most quoted report for overall annual trending information. It is often sought for details on visitor expenditures, along with specific demographics and habits of the typical Missouri visitor. It is part of the primary data source for determining the tax return on investment (ROI) reported in MDT's Annual Report. Other data included: the overall economic impact of the tourism industry, the number of visitors to Missouri and their origin, and trends regarding in- and out-of-state visitation. Other metrics focus on couples travel, family travel and demographics of travelers both nationwide and from within Missouri.