Programs
Missouri Division of Tourism

PROGRAM OBJECTIVES

The MDT will fund qualified advertising and marketing projects to achieve the following Cooperative Marketing Program objectives:

  • Support and further MDT’s overall annual marketing strategy as outlined in the annual marketing plan and position Missouri to compete more effectively for travel and tourism market share during the next decade.
  • Create programs based on the common marketing goals of MDT and the DMO, thereby creating mutually beneficial marketing executions.
  • Maintain programs that are efficient to implement for both MDT and its partners.