Introducing Mo: A new ‘tour guide’ for the Show-Me State

Helping visitors find their ‘Travel M-O’ –

 When it comes to travel, what’s your M-O? That’s the question the Missouri Division of Tourism will help travelers answer as they make vacation plans for the coming year.

This spring, the division will introduce Mo – a character and tour guide of sorts – to assist visitors with discovering their “travel M-O,” the kinds of activities and attractions they are seeking.

Mo will be featured in magazines, on TV and online, providing information about outdoor adventure, family fun, food and drink, history, art, music, and more. She’ll also appear on and social media.

“Mo embodies Missouri and everything we have to offer visitors in our state,” said Stephen Foutes, director of the Division of Tourism. “When you’re looking for destinations that fit your travel M-O, Mo will be there to help.”

Mo will recommend locations based on travelers’ interests, including places to enjoy Missouri’s rivers and lakes; explore the past at museums and historic sites; visit theme parks, aquariums, and zoos; and sample award-winning wine and world-famous barbecue.

Visitors are invited to share their experiences in Missouri with the hashtag #ThatsMyMO or by tagging @VisitMo on Facebook, Instagram
or Twitter.

Travelers can learn more about Mo and order a 2021 Official Missouri Travel Guide at

About the Missouri Division of Tourism

The Missouri Division of Tourism works to showcase Missouri experiences through compelling storytelling to inspire travel, support healthy communities and strengthen the state’s economy. In fiscal year 2020, Missouri welcomed 36.3 million visitors and saw $12.6 billion in tourism-related spending. Learn more at


Media Contacts:

Michelle Fluty

OBP Agency


Liz Coleman

Missouri Division of Tourism