2026 MO’ Connections

    Visit Missouri Content Summit 2026

    This year’s Content Summit focuses on strengthening relationships among Missouri’s destination marketing organizations to build stronger connections with future travelers. When we connect more, we gain more ideas, more tools and more opportunities to inspire visitation and increase tourism spending across Missouri. 

    Join industry peers from across the state for a day of collaboration, learning and hands-on planning designed to help strengthen your content strategy for the year ahead.

    Register Now

    This year’s summit will feature:

    Fundamentals of Content Strategy

    OBP will share factors to consider when creating content and provide frameworks to help guide strategic planning.

    Hands-On Missouri DMO Strategizer Workshop

    Learn how to use this AI-powered planning tool to help generate content ideas, identify strategic opportunities and support your destination’s marketing efforts.

    Networking and collaboration with peers from across the state

    Agenda

    Tuesday, July 28

    Tuesday, July 28

    TBD

    Optional Evening Welcome Reception
    Details will be shared with attendees.

    Wednesday, July 29

    8:30 a.m.

    Optional Mindfulness Session: Morning Grounding + Meditation

    Join us for an optional 20-minute mindfulness session designed to help you start the day feeling focused, energized and connected.

    Led by a certified instructor from our tourism community, this accessible session combines light stretching and simple mindfulness practices to help ease travel fatigue, shift perspective and prepare for a productive day of learning and collaboration.

    No yoga mat or wardrobe change required. Simply come as you are and connect with fellow tourism professionals before the general session begins.

    9 a.m.

    Check-In and Breakfast

    10 a.m.

    General Session Begins — Fundamentals of Content Strategy 

    10:45 a.m.

    Break

    11 a.m.

    DMO Strategizer Refresher

    11:15 a.m.

    Content Strategy Workshop Begins

    12:15 p.m.

    Lunch

    1 p.m.

    Content Strategy Workshop Continues

    4:15 p.m.

    Summit Ends

    Location

    Drury Plaza Hotel Columbia East
    3100 Interstate 70 Drive SE,
    Columbia, MO 65201

    Arriving early or staying overnight?

    We have reserved a room block at the Drury Plaza Hotel Columbia East, with rates starting at $148 per night. Reserve your room online or call 800-325-0720 and reference Group No. 10184060.

    RSVP

    Name(Required)
    Will you be attending the Summit?(Required)
    Are you interested in the Tuesday night reception?