Governor’s Conference on Tourism

    About

    When: October 4-6, 2022

    Where: Chase Park Plaza

    Questions? Please contact Jadrien.Bopp@ded.mo.gov.

    The Missouri Governor’s Conference on Tourism is an annual conference that features a strong line-up of expert speakers, as well as exciting social events to enhance your networking opportunities with top leaders and innovators.

    Join us at the 2022 Conference, held at Chase Park Plaza in St. Louis, October 4-6.

    Reserve your room here.

    Interested in being a sponsor? View our Sponsorship Opportunities here.


    Wrap a child in warmth this winter with a donation to our 2021 Governor’s Conference “giving back” project.

    Click here for more information.


    Registration

    Registration is now open.


    Agenda

    More information coming soon.

    Tuesday, October 4

    10 am – 5 pm

    Registration

    Sponsored by Madden Media.

    10 am – 5 pm

    Exhibitor Trade Show Set Up

     

    11 am – 12:30 pm

    MACVB Board Meeting

    Invitation only.

    TBD – 5 pm

    Explore St. Louis Sponsored Tour

    Information coming soon.

    *Pre-registration may be required.

    6 pm – 8 pm

    Welcome Reception

    Hosted at the World Chess Hall of Fame.

    Sponsored by Explore St. Louis.

    Wednesday, October 5

    7:30 am – 5 pm

    Exhibitor Trade Show

    Visit with business professionals and service providers who help support the tourism industry.

    8 am – 6 pm

    Registration

    Sponsored by Madden Media.

    8 am – 9 am

    Breakfast

    9 am – 10:15 am

    Keynote: Grit, Grace & Gratitude: How to Thrive During Tough Times

    Speaker: Dr. Tim Crowley, Motivational Speaker & Leadership Expert

    In this world of uncertainty, ambiguity, and unprecedented change, how do leaders improve their daily lives and the lives of those they serve? The answers can be found in the concepts of “Grit, Grace and Gratitude.” These principles come from strength-based psychology and encourage people to build mindsets to increase hope, optimism and flourish in tough times.

    10:15 am – 10:45 am

    Break and Exhibitor Trade Show

    Visit with business professionals and service providers who help support the tourism industry.

    10:45 am – 11:30 am

    Breakout: Leadership That Sticks

    Speaker: Dr. Tim Crowley, Motivational Speaker & Leadership Expert

    Leadership is essential not only because it impacts the lives of the teams we build, but also the lives of our customers, and ultimately, the state of the world we live in. Leadership that Sticks is not about position or authority but about how we can create an environment where every person in the organization feels empowered and fulfilled by the work they do.

    10:45 am – 11:30 am

    Breakout: Photography Session

    Speaker: Aaron Fuhrman, Photographer, Missouri Division of Tourism

    11:30 am – 11:35 am

    5 Minute Break

    11:33 am – 12:25 pm

    General Session: Proper Pitch: Crafting Pitches That Get the Media’s Attention

    Moderator: Cat Neville, VP of Communications, Explore St. Louis

    Join moderator Cat Neville and a panel of journalists to hear what makes – and what breaks – a pitch. Listen as they discuss best practices when crafting press releases, how to develop a positive relationship with the media and how to increase your chances that an editor will pick your story. The panel discussion will be followed by a Q&A, so come armed with your best questions!

    12:30 pm – 1:30 pm

    Luncheon

    Speaker: The Honorable Michael L. Parson, Governor of Missouri, introduced by Lieutenant Governor Mike Kehoe

    1:30 pm – 1:35 pm

    5 Minute Break

    1:35 pm – 2:15 pm

    General Session: TBD

    PGAV Destinations.

    2:15 pm – 2:20 pm

    5 Minute Break

    2:20 pm – 3 pm

    General Session: Missouri Pop Culture Tourism Trivia

    Join us for a short session of fun and education.

    3 pm – 3:30 pm

    Break and Exhibitor Trade Show

    Visit with business professionals and service providers who help support the tourism industry.

    3:30 pm – 5 pm

    Missouri Tourism Commission Meeting

    Seating is limited.

    6 pm – 6:30 pm

    Awards Reception

    Wine compliments of the Missouri Wine and Grape Board.

     

    6:30 pm – 8:30 pm

    Awards Banquet & Presentation

    Wine compliments of the Missouri Wine and Grape Board.

     

    Thursday, October 6

    8 am – 11 am

    Registration

    Sponsored by Madden Media.

    8 am – 9 am

    Breakfast

    9 am – 9:45 am

    Breakout Session: Experiential Marketing

    Speaker: OBP Agency

    9 am – 9:45 am

    Breakout Session: Instagram Reels

    Speaker: Lauren Wieberg, Grow with Lo Marketing

    9 am – 9:45 am

    Breakout Session: Missouri Film Office

    Speaker: Andrea Sporcic Klund, Missouri Film Office, Missouri Division of Tourism

    9:45 am – 9:50 am

    5 Minute Break

    9:50 am -10:35 am

    All Breakout Sessions Repeat

    This is your chance to see another breakout session.

    10:35 am – 11:05 am

    Break and Exhibitor Trade Show

    Visit with business professionals and service providers who help support the tourism industry.

    11:05 am – 11:50 am

    Missouri Division of Tourism Update

    Speaker: Stephen Foutes, Director, Missouri Division of Tourism

    11:50 am – 12 pm

    Giveaways & Closing Remarks

    12 pm

    Conference Concludes


    Speakers

    More information coming soon.

    Keynote Speaker

    Pepper

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    Keynote Speaker

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    Keynote Speaker

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    Sponsorship

    There are multiple opportunities to make your mark this year. Click below for sponsorship details.

    Current Sponsors


    Award Nominations

    Nominations are closed. Thank you to everyone who submitted a nomination.

    The Governor’s Conference on Tourism Awards are open to DMOs, tourism attractions, lodging, restaurants, festivals/events, publications and other entities contributing to the tourism industry in Missouri. Entries should demonstrate exemplary customer service, initiative and have positively influenced the tourism industry.

    Missouri Tourism Hall of Fame
    The Hall of Fame Award recognizes individuals whose long-term (minimum of 10 years) contributions have significantly and measurably impacted the tourism industry in Missouri.

    Sen. Emory Melton Legislative Award
    This award honors those legislators and tourism industry members who work closely with the legislative process in support of the tourism industry. These individuals recognize the value of tourism to the state and work to ensure the industry continues to flourish.

    Marketing Campaign Award
    This award acknowledges achievement in effective, integrated marketing campaigns. Campaigns that led to increased visitation, expenditures and sales tax revenue through one or more channels such as electronic, broadcast, social media, print, direct mail and public relations are eligible for nomination.

    Pathfinder Award
    This award recognizes marketers aiming for niche markets and hitting the target. These trailblazers are showing the rest of the industry where to find new markets and how best to reach them.

    Innovator Award
    The Innovator Award pays tribute to those smaller tourism entities that achieved great results with small budgets. These can-do destinations and attractions increased visitation, traveler spending or tax revenues.

    Navigator Media Award
    These media outlets turn the spotlight on Missouri tourism and the importance it plays in our state’s economy. The Navigator Media Award recognizes broadcast, print and electronic media that have supported and promoted tourism with stories and images that both inform and entice.

    Rising Star Award
    The Rising Star Award is presented to an individual who has made great advancements to an organization’s tourism efforts despite the length of their tenure (less than 5 years or having recently transitioned to a new role).

    Hospitality Award
    Presented to an individual, business or organization that has demonstrated remarkable customer service, the Hospitality Award honors those who have positively impacted every visitor encountered. It is this effort, completed naturally with the visitor experience in mind, that enhances the overall experience in Missouri.


    Covid-19 Precautions

    This Governor’s Conference will follow all recommended city of Branson and Chateau on the Lake guidelines and protocols regarding safety for participants, vendors and staff. We’ll keep you updated if there are any significant changes.