2026 Governor’s Conference
Learn MoreThe Missouri Governor’s Conference on Tourism is an annual conference that features a strong line-up of expert speakers, as well as exciting social events to enhance your networking opportunities with top leaders and innovators.
Mark your calendar for next year’s conference being held October 20-22, 2026 at the DoubleTree by Hilton in Springfield.

Full Conference Pass October 20-22 (meals included) | Early Bird $350 / Standard $400
One-Day Pass October 21 (meals included) | Early Bird $300 / Standard $350
Awards Banquet Pass Only | $100
Lunch Pass Only October 21 (subject to Governor’s attendance) | $50
Early Bird Registration closes September 18. Final Registration closes on October 2.
The room block at the DoubleTree by Hilton Hotel Springfield is currently open through September 19. The room rate for conference attendees is $139 + tax.
Book your hotel reservation(s) using this link, adjusting the dates to reflect the length of your stay.
Sponsored by Visit Springfield, Missouri


Discover one of Springfield’s most iconic attractions through an exclusive behind-the-scenes experience at the Wonders of Wildlife Aquarium.
Go beyond the exhibits and gain insider access to the Wonders of Wildlife Aquarium, voted America’s Best Aquarium eight times. This VIP tour offers a rare behind-the-scenes look, where guests will explore the sophisticated life-support systems, animal care operations and cutting-edge science that sustain one of the nation’s premier aquarium experiences.
Before your adventure begins, enjoy a relaxing lunch located inside Bass Pro Shops. Surrounded by nautical décor and stunning aquarium views, it’s the perfect setting to unwind and connect with fellow attendees.
Whether you’re passionate about wildlife, fascinated by conservation, or simply looking to experience one of Springfield’s must-see destinations in a unique way, this exclusive tour offers an unforgettable perspective on a world-class attraction.
Limited to 48 attendees.
Celebrate the 100th anniversary of America’s most iconic highway with an exclusive journey through Springfield—the Birthplace of Route 66. This guided tour showcases the city’s rich history while highlighting several of the exciting new landmarks and public art installations created in honor of the Route 66 Centennial.
Along the way, guests will make photo stops at some of Springfield’s newest Route 66 attractions, including the Birthplace of Route 66 Plaza, the striking Route 66 Sculptures Series and the impressive Queen’s Gate 66 installation, each celebrating Springfield’s unique place in the story of the Mother Road.
The experience includes a stop at Civil Kitchen for lunch and concludes at the History Museum on the Square, where guests will discover Springfield’s fascinating past—from the legendary Wild Bill Hickok shootout on the historic square to the events that led to the creation of Route 66. Through engaging exhibits and captivating stories, attendees will gain a deeper appreciation for the people, places and moments that helped shape both Springfield and America’s most famous highway.
Whether you’re a history enthusiast, Route 66 fan or simply looking to experience Springfield’s newest attractions, this unforgettable tour offers a perfect blend of nostalgia, culture, and centennial celebration.
Limited to 24 attendees.
Registration
Glendalough Foyer & Lobby
Sponsored by KH + Madden
Exhibitor Trade Show Set Up
Glendalough
Destination Experience
Sponsored by Visit Springfield, Missouri
*RSVP required
Transportation will be provided from the DoubleTree to Destination Experiences, departing the hotel at 12 pm.
Marketplace Reception
Glendalough Foyer & Lobby
Sponsored by Midwest Living [People Inc.]
Join us for a Marketplace Reception before the Welcome Reception. The event will provide valuable time to network with your peers and establish connections with vendors at the conference. Light refreshments will be served.
Welcome Reception
Sponsored by Visit Springfield, Missouri
Kick off the Missouri Governor’s Conference on Tourism with an unforgettable evening in one of Springfield’s most vibrant and historic districts.
Begin your conference experience at the beautifully restored Savoy Ballroom on Historic Commercial Street, where you’ll enjoy an evening of networking, delectable hors d’oeuvres, handcrafted cocktails, and a few surprises in a setting that celebrates Springfield’s rich history and creative spirit.
Whether you’re reconnecting with colleagues, making new connections, or simply taking in the atmosphere, this opening celebration offers the perfect introduction to Springfield’s hospitality, culture, and charm.
Come hungry, raise a glass, and experience an evening that sets the stage for an inspiring conference!
Transportation will be available between the DoubleTree and Savoy Ballroom from 5:45 pm to 9:15 pm. Shuttles will operate on a continuous loop throughout the evening.
Exhibitor Trade Show
Glendalough
Visit with business professionals and service providers who help support the tourism industry.
Registration
Glendalough Foyer & Lobby
Sponsored by KH + Madden
Breakfast
Glendalough
Sponsored by OBP Agency
General Session
Glendalough
Sponsored by Tripadvisor
10 Minute Break
Breakout Session
Anne McLester Meeting Room
Breakout Session
Rathdangan I
Breakout Session
Rathdangan II
Break and Exhibitor Trade Show
Glendalough
Visit with business professionals and service providers who help support the tourism industry.
All Breakout Sessions Repeat
This is your chance to see another breakout session.
Luncheon
Glendalough
Sponsored by OBP Agency
General Session
Glendalough
Breakout Session
Anne McLester Meeting Room
Breakout Session
Rathdangan I
Breakout Session
Rathdangan II
Break and Exhibitor Trade Show
Glendalough
Visit with business professionals and service providers who help support the tourism industry.
All Breakout Sessions Repeat
This is your chance to see another breakout session.
10 Minute Break
Missouri Tourism Commission Meeting
Rathdangan III
Seating is limited.
Awards Reception
Glendalough Foyer & Lobby
Wine compliments of the Missouri Wine and Grape Board.
Awards Banquet & Presentation
Glendalough
Wine compliments of the Missouri Wine and Grape Board.
Exhibitor Trade Show
Glendalough
Visit with business professionals and service providers who help support the tourism industry.
Registration
Glendalough Foyer & Lobby
Sponsored by KH + Madden
Breakfast
Glendalough
Breakout Session
Anne McLester Meeting Room
Breakout Session
Rathdangan I
Breakout Session
Rathdangan II
10 Minute Break
All Breakout Sessions Repeat
This is your chance to see another breakout session.
Break and Exhibitor Trade Show
Glendalough
Visit with business professionals and service providers who help support the tourism industry.
Missouri Division of Tourism Update
Glendalough
Speaker: Stephen Foutes, Missouri Division of Tourism
During this session, you’ll see examples of MDT’s work to showcase Missouri as a travel destination, hear programmatic updates and get a sneak peek at the Division’s marketing plans for spring 2027 and beyond.
Giveaways & Closing Remarks
Conference Concludes
Interested in speaking at the Governor’s Conference on Tourism? Fill out the Speaker Form below and we will review your request. If interested, Visit Missouri staff will contact you directly.
There are multiple opportunities to get involved. Click below for sponsorship details.
Missouri Wine & Grape Board
Rural Missouri
Nominations have closed.
The Governor’s Conference on Tourism Awards are open to DMOs, tourism attractions, lodging, restaurants, festivals/events, publications and other entities contributing to the tourism industry in Missouri. Entries should demonstrate exemplary customer service, initiative and have positively influenced the tourism industry.
Missouri Tourism Hall of Fame
Presented to an individual who has worked in the tourism industry for a minimum of 10 years and whose contributions have significantly and measurably impacted tourism in Missouri.
Sen. Emory Melton Legislative Award
Honors an individual who recognizes the value of tourism to the state and works through the legislative process to support Missouri’s tourism industry.
Marketing Campaign Award
Recognizes an effective integrated marketing campaign that results in increased tourism and economic benefit to a region.
Pathfinder Award
Recognizes an event or organization that successfully develops a niche tourism market.
Innovator Award
Honors a small tourism organization or individual who achieves significant results on a modest budget.
Navigator Media Award
Presented to a media outlet that promotes tourism in Missouri and its importance to the state’s economy.
Rising Star Award
Honors an individual who has worked for a tourism-related organization less than five years or who has transitioned to a new role and made significant advancements to the organization’s efforts.
Tracy Kimberlin Hospitality Award
Recognizes an individual, business or organization that has demonstrated excellent customer service.
Film Industry Champion Award
Presented to an individual who advocates for the film industry and works to expand its presence in Missouri.