about the division
The Missouri Division of Tourism promotes the growth of Missouri's travel industry - thus creating jobs, tax revenue and economic development.
Through a paid advertising program, the Division promotes Missouri experiences, thereby creating a positive image of the Show-Me State and increasing visitation and length of stay. Much of the Division's work is designed to meet changing trends in the travel/tourism industry.
Research projects are conducted on a continuous basis to determine the size, growth and needs of Missouri's travel industry. National research firms assist the Division in assessing the effect of travel spending on the state’s economy, tax revenue generated by travel spending and employment created by tourism.