Partnership Opportunities
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Cooperative Marketing
Overview
MDT’s cooperative marketing programs represent a significant investment, second only to its general domestic marketing budget. The programs are available each fiscal year and funding is determined by the MDT budget.
The cooperative marketing funds are distributed among three separate industry programs that are designed to maximize the resources of MDT and its partners. Funding is based on a county’s tourism level and specific program. The programs are designed to build upon underused resources/assets of MDT, build partnerships within the industry, and also eliminate excessive administrative requirements.
The cooperative marketing opportunities are:
- Marketing Matching Grant
- Marketing Platform Development
- Search Engine Marketing Partnership
Program Objectives
- To support and further MDT’s overall annual marketing strategy as outlined in the annual marketing plan and position Missouri to compete more effectively for travel and tourism market share during the next decade.
- To create programs based on the common marketing goals of MDT and its DMOs, thereby creating mutually beneficial marketing executions.
- To create a program that is efficient to execute for both MDT and its partners.
For additional information, please visit the Programs page on the Industry.VisitMO.com site.
