Partnerships
Missouri Division of Tourism

partnership opportunities

Here you will find a menu of opportunities that MDT has available to Destination Marketing Organizations (DMO) across Missouri. Please reference this page to help familiarize yourself with the options available to your DMO. To download a hard copy of our MDT Partnership Opportunities Guide, click here.

Communications

Missouri Travel Guide

The Official Missouri Travel Guide is MDT’s largest print marketing effort and is distributed at eight Official Missouri Welcome Centers and ten Affiliate Welcome Centers as well as Chambers and CVBs around the state. MDT also maintains an 800-number to fulfill customer requests received both via phone and online methods. Approximately 275,000 guides are printed annually. Businesses eligible to appear in the guide may be listed at no cost. Paid opportunities for display advertising and enhanced listings exist through Madden Media.

For VisitMO website and Missouri Travel Guide questions, please contact Barb Brueggeman, barbara.brueggeman@ded.mo.gov.

VisitMO Website

Tourism-related businesses and events in Missouri are eligible to post information at no cost on VisitMO.com. VisitMO is powered by an industry portal management system that allows users from outside MDT to create listing pages for VisitMO. All entries are subject to approval by MDT.

Social Posts

MDT has a strong social media presence, primarily maintaining channels on Facebook, Instagram, Snapchat, Twitter, Pinterest and YouTube. MDT strives to share messages about attractions and events from all areas of the state through its social media efforts.

For e-newsletter and social posts questions, please contact Elise Eimer, elise.eimer@ded.mo.gov.

Promote Missouri Fund

Promote Missouri Fund Program Background

The Promote Missouri Fund Program will be distributed among two separate industry programs that are designed to maximize the resources of both MDT and its partners based on a county’s county tourism level. The programs are designed to continue the strengths of the current Cooperative Marketing Program, build upon underused resources/assets of MDT, and eliminate excessive administrative requirements.

The Promote Missouri Fund opportunities are:
• Marketing Matching Grant
• Marketing Platform Development

PROGRAM OBJECTIVES

• To support and further MDT’s overall annual marketing strategy as outlined in the annual marketing plan and position Missouri to compete more effectively for travel and tourism market share during the next decade.
• To create programs based on the common marketing goals of MDT and its DMOs, thereby creating mutually beneficial marketing executions.
• To create a program that is efficient to execute for both MDT and its partners.

SEM Partnerships

This pay-per-click search engine marketing (SEM) partnership is a unified, coordinated effort that drives traffic directly to your site and ensures you are not in competition with MDT or other Missouri participants. Since this product is not part of the Promote Missouri Fund program, qualifying organizations skip the paperwork but pay only half the cost (Madden Media bills MDT for the other half). This plan is on a first-come, first-served basis and the applicant must meet the criteria for participation.

For additional information, please contact the Madden Media Regional Account Manager for your area, maddenmedia.com.

Brand USA

MDT is partnering with Brand USA, the national DMO, in a highly-subsidized multi-media campaign to drive international visitation to Missouri; major components include enhanced content on VisittheUSA.com, in-language video production and distribution, inclusion in the Discover America Inspiration Guide, and participation in multi-channel campaigns in Canada and other countries. Participation ranges from $3,000 to $29,000.

For information contact Lori Simms, lori.simms@ded.mo.gov or Debi Saldana, debi.saldana@milespartnership.com.

Trade Shows

Connect Sports Marketplace

Connect Sports Marketplace is a highly respected conference and trade show for the sports-event industry. To participate with MDT and other industry partners at the Connect Sports Marketplace Conference and Trade Show, please contact Lindsay Bernard, lbernard@stjomo.com.

Travel South International Showcase

Travel South International Showcase is an opportunity to reach more than 100 qualified International tour operators from more than 15 countries around the globe and more than 160 Southern travel suppliers as we partner with 11 southern states to grow international visitation to the southern U.S.

Travel South Domestic Showcase

Travel South Domestic Showcase is a regional, appointment-style marketplace focused on increasing travel to and within the southern states. Domestic Showcase offers the most targeted opportunity for tour operators/wholesalers and travel service providers to meet face-to-face with travel suppliers.

IPW (formerly International Pow Wow)

IPW (formerly International Pow Wow) is the travel industry's premier international marketplace and the largest generator of travel to the U.S. More than 1,300 international and domestic buyers from 70+ countries meet with suppliers, resulting in the generation of more than $4.7 billion annually in future travel to the USA.

For additional information on Travel South International Showcase, Travel South Domestic Showcase and IPW, please contact Lori Simms, lori.simms@ded.mo.gov. To receive leads from MDT-attended trade shows, please contact Ashley Sneed, ashley.sneed@ded.mo.gov.

Speaker Opportunities

MDT offers speakers to community groups on a variety of subjects related to Missouri tourism. In order to schedule a speaker for your event, you will need to fill out a speaker-request form providing information about the event and the presentation needs.

To obtain a speaker-request form, please contact Amanda Long, amanda.long@ded.mo.gov.

Research

More information is on the Research page here.

Welcome Center Opportunities

Missouri Welcome Centers

Missouri has eight welcome centers located throughout the state to assist you while traveling. Welcome centers are an excellent resource if you need maps, directions and brochures about regional attractions, events and accommodations or friendly advice about the best places to visit. See the full list here.

Missouri Film Office

MDT promotes Missouri as a travel destination and the Missouri Film Office complements this goal by striving to highlight Missouri locations for filming and other media projects.

MO Film Website

The Film Office website, MoFilm.org, hosts an online database for crew and support service companies as well as a photo database of location sites available for filming across the state. Businesses and individuals eligible to list in these databases may do so at no cost.

Missouri Stories Scriptwriting Fellowship

The Film Office also sponsors the Missouri Stories Scriptwriting Fellowship competition which encourages writers to create film and television pilot scripts inspired by Missouri history, people, and places.

For additional Film Office information, please contact Andrea Sporcic, andrea.sporcic@ded.mo.gov.

MDT Logo Usage Request

MDT offers logo use opportunities to those who share our efforts to promote all the wonderful Missouri visitor experiences. In order to request permission to use the MDT logo, you will need to fill out a Logo Usage Request Form providing information about the intended use of the logo.

To obtain a Logo Usage Request Form, please contact Alex Wilkshire, Alexandra.Wilkshire@ded.mo.gov.