PROGRAM INFORMATION

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Program Outcomes and History

Logo Requirements

Program Calendar

Intro to Cooperative Marketing

 GUIDES-FORMS-APPLICATIONS

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FY2009 Program Information

FY2010 Program Information

FY2011 Program Information

 BACKGROUND

The Cooperative Marketing Program, a 50/50 matching funds reimbursement program, has been assisting destination-marketing efforts since FY1995. The program combines the creative and financial resources of local non-profit tourism destination marketing organizations with Missouri Division of Tourism (MDT) resources in a partnership to lead Missouri in becoming one of America's most memorable tourist destinations.

GOALS AND OBJECTIVES

Goal: Increased Direct Domestic Tourism Expenditures

Cooperative Marketing Program Objectives:

• Extend the Division of Tourism marketing resources through participation in countywide strategic marketing partnerships

• Support performance-driven projects designed to increase tourism 

• Provide incentive and opportunity for marketing growth and improvement in county and regional marketing efforts with an emphasis on incremental over-night stays

CMAC