Research and Reports

Industry information and resources on research and funding can be found below. The Missouri Division of Tourism maintains an index of tourism research and can send you available reports. You will need Acrobat Reader or Microsoft Word to view the reports.

Missouri Tourism Funding and Report

 TitleDescriptionSize 
Missouri's Funding for Tourism PromotionHow Missouri Provides Funding for Tourism631.68 KBDownload

Awareness Studies

 TitleDescriptionSize 
Awareness 2004Awareness and Destination Audit, Executive Summary 2004 234.45 KBDownload
Culture and Heritage Study 2005Cultural and Heritage Tourism Study, Exec. Summary, 200561.85 KBDownload

Economic Impact Reports

 TitleDescriptionSize 
The Missouri Golf EconomyEconomic Impact of Missouri's Golf Industry1.31 MBDownload
MU Economic Impact FY2010MU Economic Impact Report, FY10 Executive Summary23.47 KBDownload
MU Economic Impact FY2011MU Economic Impact Report, FY11 Executive Summary 49.17 KBDownload
MU Economic Impact FY2006MU Economic Impact Report, FY06 Executive Summary91.15 KBDownload
MU Economic Impact FY2007MU Economic Impact Report, FY07 Executive Summary22.83 KBDownload
MU Economic Impact FY2008MU Economic Impact Report, FY08 Executive Summary22.61 KBDownload
MU Economic Impact FY2009MU Economic Impact Report, FY09 Executive Summary22.91 KBDownload

Ethnic Research

 TitleDescriptionSize 
African American Research Report 2002African American Research Report 2002, Executive Summary79.85 KBDownload

International Research

 TitleDescriptionSize 
Canadian Travel Study 2005Canadian Travel Study, 2005, Executive Summary391.30 KBDownload

Annual Reports

 TitleDescriptionSize 
Annual Report FY04Missouri Division of Tourism Annual Report FY04516.27 KBDownload
Annual Report FY05Missouri Division of Tourism Annual Report FY056.84 MBDownload
Annual Report FY06Missouri Division of Tourism Annual Report FY061.25 MBDownload
Annual Report FY07Missouri Division of Tourism Annual Report FY071.82 MBDownload
Annual Report FY08Missouri Division of Tourism Annual Report FY082.86 MBDownload
Annual Report FY09Missouri Division of Tourism Annual Report FY093.67 MBDownload
Annual Report FY10Missouri Division of Tourism Annual Report FY105.26 MBDownload
Annual Report FY11Missouri Division of Tourism Annual Report FY117.14 MBDownload
Little Book 2005Tourism's Little Book 20051.49 MBDownload
Little Book 2006Tourism's Little Book 20061.22 MBDownload

Marketing Plan

 TitleModified DateSize 
MDT FY11 Marketing Plan2/18/2011906.32 KBDownload

Web Site Research

 TitleDescriptionSize 
Web Site Study 2009 vs. 2010Tourvey Web Site Study January - June 2009 compared to 201051.00 KBDownload
Web Site Study 2007 Calendar Year Texas A&M Web Site Study 2007 Calendar Year, Executive Summary96.90 KBDownload
Web Site Study 2007 Phase 2Texas A&M Web Site Study Phase 2 Calendar Year 2007, Executive Summary116.09 KBDownload
Web Site Study 2008 Fiscal Year Texas A&M Web Site Study 2008 Fiscal Year, Executive Summary22.79 KBDownload
Web Site Visitor Impressions & Expectations Study - CY08 vs. CY09Texas A&M/Tourvey Web Site Study 2009 Calendar Year, Executive Summary48.00 KBDownload

Visitor Profiles

 TitleSize 
Expenditures by Visitors from Target Markets--CY0926.91 KBDownload
Expenditures by Visitors from Target Markets--CY1035.27 KBDownload
Expenditures by Visitors from Target Markets--CY1159.64 KBDownload
Missouri Visitors' Mode of Transportation--All Markets--FY0880.30 KBDownload
Missouri Visitors' Mode of Transportation--All Markets--FY0964.88 KBDownload
Missouri Visitors' Mode of Transportation--All Markets--FY1063.27 KBDownload
Missouri Visitors' Mode of Transportation--All Markets--FY1159.92 KBDownload
Originating States & DMAs of Visitors to Missouri--All Markets--FY09339.75 KBDownload
Originating States & DMAs of Visitors to Missouri--All Markets--FY10383.18 KBDownload
Originating States & DMAs of Visitors to Missouri--All Markets--FY11325.08 KBDownload
Originating States of Visitors to Missouri--All Markets--FY0888.30 KBDownload
Profile for Canadian Travelers to Missouri 2007-200860.65 KBDownload
Profile of Visitors from Nationwide Markets--FY0856.12 KBDownload
Profile of Visitors from Nationwide Markets--FY0955.89 KBDownload
Profile of Visitors from Nationwide Markets--FY1049.29 KBDownload
Profile of Visitors from Nationwide Markets--FY1149.12 KBDownload
Profile of Visitors from Target Markets--CY0937.62 KBDownload
Profile of Visitors from Target Markets--CY1037.43 KBDownload
Profile of Visitors from Target Markets--CY1137.51 KBDownload
What Travelers from Nationwide Markets Do in Missouri--FY0841.48 KBDownload
What Travelers from Nationwide Markets Do in Missouri--FY0931.70 KBDownload
What Travelers from Nationwide Markets Do in Missouri--FY1031.95 KBDownload
What Travelers from Nationwide Markets Do in Missouri--FY1131.77 KBDownload
What Travelers from Our Target Markets Do in Missouri--CY0818.84 KBDownload
What Travelers from Our Target Markets Do in Missouri--CY0944.65 KBDownload
What Travelers from Our Target Markets Do in Missouri--CY1045.48 KBDownload
What Travelers from Our Target Markets Do in Missouri--CY1146.25 KBDownload
Where Do Travelers from Our Target Markets Go in Missouri--CY0822.21 KBDownload
Where Do Travelers from Our Target Markets Go in Missouri--CY0932.63 KBDownload
Where Do Travelers from Our Target Markets Go in Missouri--CY1033.62 KBDownload
Where Do Travelers from Our Target Markets Go in Missouri--CY1150.60 KBDownload