The Office of the Governor and the Division of Tourism is responsible for promoting Missouri as a top-of-mind travel destination. Essential to the success of the Division of Tourism's marketing campaign is a strong partnership with both public and private entities. The office works along side its partners (convention and visitors bureaus, local chambers of commerce, private travel-related organizations and associations) to promote economic opportunity and prosperity for Missouri. The office's marketing is targeted to contiguous states, relying on the heavy user driving vacation to yield the greatest return on our marketing investment.